BRANDING

Delivered full branding for a commercial real estate company expanding into a Brokerage.

 

The company chose the name True Line Real Estate, meaning "a line of constant bearing (Rhumb Line) between two corners of a survey". Typography and colors were chosen, and the logo was designed keeping font and color in mind and to be a visual representation of a "True Line".

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After the creation of the brand, business cards and a website were created. These materials stayed in line with the light, modern twist on a traditionally based company.